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Our Approach
Corporate and institutional markets are different. Purchase influences and decision-making are often complex. Customer accounts are usually small in number, but high in value. Business-to-business research must be different too: you need specialized experience, tools and know-how to do the job right.
  • Mastering technical complexity: CVA specializes in market research related to sophisticated financial products and services. We can speak your language, but first we listen. The result? Meaningful findings and actionable insights.

  • Getting to the top of the in-basket: As business-to-business research specialists, we know how to maximize response among time-pressed executives and professionals. Higher response rates yield greater return on your research investment.

  • Putting your best foot forward: More often than not, a survey sponsor is identified in business-to-business research. The research process reflects on your organization. Our executive interviewers are articulate, polished professionals comfortable with all levels of seniority. You can be confident your organization is represented appropriately to your clients, prospects and their advisors.

 

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